Not only does Fischer’s Jewellers embody the essence of Port Elizabeth but also for many of its citizens, especially in prior generations, Fischer’s was their preferred choice for jewellery. Also, the building is one of the remaining structure built in the Art Nouveau style.

Apart from this obvious connection, my grandmother had another, more obtuse connection, to this iconic store. 

Main picture: One of the very earliest photos of the newly opened Fischer & Co building in Main Street circa 1914